Third, at the beginning of the twenty-first century, almost all public policy-making is determined by fiscal imperatives, that is, to raise more money and/or find ways to cut spending, in both cases, while minimizing political controversies and pain. Whatever their political influence, tobacco companies do not have a favourable image in public opinion. In addition, there is clear evidence that the main factor in reducing tobacco use (and preventing the habit of young people) is rising tobacco prices, including taxes.60 The MSA is an important source of tobacco control, but even if the revenues from the ACM are used for purposes other than tobacco control, the increase in the costs of tobacco products itself will contribute significantly to the goal of reducing consumption. To fill this gap, the National Association of Attorneys General („NAAG“) introduced the Allocable Share Release Repealer (ASR Repealer) in late 2002, a status model that eliminated the ASR. In a September 12, 2003 memo, Vermont Attorney General H. Sorrell, chairman of the NAAG Tobacco Project, stressed the urgency that „all states take steps to ensure the dissemination of NPM sales, including the passage of complementary and ad hoc action laws and consideration of other measures to protect the interests of states to avoid reductions in tobacco payments.“ He stressed that „NPM sales are detrimental to all states throughout the country,“ that NPM sales in each state reduce payments to any other state, and that „all states have an interest in reducing NPM sales in any state.“